Hack traditional learning, embrace digital

Hacked

Well hello there, I’m back! Truth is, I’d never really gone away but I had taken a side-step from my blog whilst I reflected on things, re-evaluated and sharpened my saw.

To mark digital learning day I originally wrote this post for our website on behalf of our learning and development team. We are taking steps to hack our education here at Bromford – something 13 year old Logan Laplante talks about brilliantly in this TEDx talk from 2013 (please spare yourself 11 minutes to watch this and be inspired by Logan’s story of why he quit traditional education to be home schooled by his mom.)

The way we deliver our learning to colleagues has gone through some changes, something not everyone reading this will be aware of. Traditionally classroom delivery was favoured but as our organisation has grown the difficulty of achieving this when you have around 1200 employees was becoming more and more apparent.

As digital and social learning grew around us we wanted to piggyback on this opportunity and have a slice of this for ourselves. And Be.Bromford was that very opportunity.

Be.Bromford is our own learning platform that’s built by, and for, our colleagues and their learning journey begins with us way before they’ve even popped on their name badge for the first time!

We give successfully recruited candidates access to our Onboarding site (which sits within Be.Bromford) up to four weeks before their start date and this allows them to see and hear, first hand, what it’s really like to work at Bromford. They will hear from colleagues and senior leaders through video and written article pages, and understand our expectations of them and what it takes to really embrace our special culture.

The Onboarding process does a really good job of speeding up the induction period but what it also does is give these new colleagues an early insight into Be.Bromford and get a feel for how it works and what the navigation feels like. When day one comes around for the colleague they’ll get full access to the rest of the site. From here-in they’ll have access to the rest of the site.

Colleagues will use Be.Bromford to submit their one to one’s and annual reviews and use the site to explore a wealth of articles on various learning topics. We have animated and traditional learning videos, games, resources, screencasts, leadership tools and a social learning community for colleagues to share and support each other with their learning queries and experiences. We’ve also introduced a fantastic new tool called getabstract which helps colleagues find, extract and digest business books’ content in less than 10 minutes.

All of this is helping us to shape and build our next big learning project: something we’re working on we’ve called Job Ready Pathways. These pathways of learning are packaged up for colleagues by job role. It allows new starters to go through all the content they need to get them job ready and prepared to deliver their role and focusses on clarity and consistency for all.

24/7

Be.Bromford is slowly changing colleagues’ behaviours and the way we deliver our learning. We recognise traditional classroom training still has a very key place but what digital learning is doing for Bromford is complimenting the experience. Colleagues can access their pre-learning through Be.Bromford 24/7, share thoughts and ideas, research content and even help write and deliver it for others.

Digital learning for Bromford isn’t about taking anything away from what we currently do it’s about creating more learning opportunities for colleagues. It’s our enabler. It’s our Google.

You can watch our Be.Bromford video by clicking or tapping here.

Tech out the future of Housing!

Future house

Technology is constantly evolving, and at a phenomenal pace. SMS messaging recently celebrated its 20 year anniversary yet it is no longer the primary form of communication through a mobile handset – not now social media has nestled its way into our everyday lives. The television set has been commercially available for almost 90 years but despite our appetite for soaps, films and live sport we are watching less on a traditional set and opting for other devices such as desktop PC’s, mobiles and tablets.

This story on the BBC tells how “Local Authorities had been required by law to provide council housing since 1919” and whilst there is still very much a demand for Social Housing – is the traditional service we once knew evolving into a service that offers more than just ‘Bricks & Mortar’? Here are some of my thoughts:

 

Social Media

Whether you prefer to tweet, like, post, pin, video or get linked in; chances are you are on Social Media and if you are it’s highly likely that people who reside in social housing are too – it’s just what people do these days. Social Media is happening, regardless of your viewpoint, but if you choose not to take part it will still continue to happen – without you! If customers are choosing to express their feelings about your business, positive or otherwise, isn’t it best to have a presence yourself and engage in that conversation? You might just learn a few things along the way too – for me personally, I find a wealth of information through my Twitter and LinkedIn accounts.

 

Self-service

Having the option to self-serve isn’t a new thing. Supermarkets and petrol stations have offered this facility for years and now with touch screens and smartphones in the hands of almost everyone, this drive will naturally gather more momentum over time. But will this catch on in Housing? At Bromford we firmly believe in helping our customers be as self-reliant as they can be which is why we launched our new Deal last year. But when will Housing reach the point that customers can do more for themselves digitally? Customers being able to pay their rent through a mobile device, accessing their statements, obtaining financial advice and support, booking a fuel service and diagnosing their own repairs, I’m sure these are all possible but will we ever truly go mobile with them?

 

Mobile Technology

Mobile technology continues to redefine how people and businesses are interacting with one another. According to this survey, at least 72% of mobile device owners use their devices for browsing or making purchases online. These people are online whilst they are waiting for appointments, watching TV and working yet what surprises me is that some organizations are choosing not to give mobile access to their services. However, there are some companies who are well and truly embracing what mobile technology can offer, like this fantastic project; Shared Walk (which you can read about in this post from Shirley Ayres). And mobile technology is not just for the benefit of the customer. There’s an opportunity here to introduce mobile learning and training for your employees, enhanced system integration so that users can access their desktop whilst they’re visiting customers’ homes, and at some point in the future we could see Google Glass in the workplace – now that would be something!

 

Reward Schemes

Reward schemes could be a great way to increase loyalty and incentivize engagement. Here at Bromford we trialed the government’s Tenant Cashback initiative last year, Sainsbury’s and BP have been connected with Nectar for years, Boots introduced Treat Street recently and Amazon now has Amazon Local. I think we’ve all heard of Groupon and Living Social and have a fair idea of how that works, this is what Groupon’s ‘about’ page says:

Groupon

How good would Social Housing be to offer that kind of experience to its customers in their communities?! Could this be that product that truly enriches the landlord/customer relationship?

 

3D Printing

Printing has, for a long time now, been a taboo in our offices. Many of us even carried taglines such as: “Please don’t print this e-mail unless you really need to” in our email signatures. But 3D Printing would no doubt be a welcomed addition to our work. Although we are still some way off from making this phenomenon both a timely and cost-effective tool, imagine a world of Social Housing where we are able to instantly print those boiler parts we need rather than having to wait for that 7 day turnaround from suppliers? Imagine if we could design and then print that new home your customer is longing for! What if we could print that new body part for that accident prone….OK, you get where I’m going with this!

 

Like I say, these are just a few of my observations and I’m sure many of you have some of your own. Social housing is so much more than just homes that people live in. At Bromford we’re about supporting people, inspiring, and creating opportunities. We’re about changing peoples’ lives for the better!

So where do you see the future of Housing? Where do you see technology playing a part in your workplace? Are there any technological advancement’s that you think would enhance the customer experience? I’d love to hear your thoughts.

Power to the people

Image

I’m a big fan of coffee and need a regular fix throughout my working day (ask my colleagues) and it was thanks to me making a round (yes, I do make them!) that I had the opportunity to hear a fantastic story from a colleague in my office.

‘C’ came to Bromford having worked in a family business for 20years, is a parent and has a wealth of knowledge in repair handling and contractor management – surely an easy choice for the panel when she came for a role in our Customer Contact Team, right? Well, what if I told you ‘C’ had almost no computer knowledge before the job interview – had never browsed the internet, doesn’t use social media and had never sent an email! Maybe the decision isn’t quite so easy now, is it?

Well, the decision was made to give ‘C’ a job who has now been with Bromford for close to 2 years. Recruiting for the role came in the shape of an assessment day where a series of questions and activities allow Bromford to look at the personalities and interpersonal skills of the candidates. For a position in our Contact Centre life skills are very important and ‘C’ had plenty of experience to offer. The team knew that computer skills could be learnt if the right person was appointed and were pleased to find that once ‘C’ had been successful in getting the role they had enrolled for a local IT course, which they attended in their own time at weekends, to help gain the skills and confidence for using a computer.

I asked one of the Team Leaders, who was one of the assessors on the day, a couple of questions about the appointment:

 

Q. “Was there anything that ‘C’ did that may them really stand out in the assessment day?”

A. “We knew that ‘C’ had lots of skills that they could bring to the team and that ‘C’ was very organised and logical in their way of dealing with issues.  ‘C’ came across well and showed that they were a good team player.”

                                               

Q. “How does ‘C’ perform in their role?”

A “‘C’ is consistent with their approach to the role, although not one of the highest call takers, ‘C’ is one of the highest performing for ‘Call Resolution’ meaning that they will own a call and resolve. ‘C’ really does try very hard to resolve an issue for the customer even if it means staying late – this shows in their call resolution figures. I have always said that if ever I needed to sit at anyone’s desk to answer the ‘phones I would definitely choose ‘C’s’. ‘C’ has every piece of information you could possibly need on their desk, very organised!!!”

 

So, in a world that has gone digital crazy where you can remote record to your TV from your mobile phone, order your groceries from the palm of your hand and follow Lady Gaga in the comfort of your own living room, don’t get thinking that those who’ve yet to be accustomed to this lifestyle have nothing to offer. The way in which housing organisations are recruiting is changing. Life skills and life experience cannot be taught, nor can having the right attitude. You can’t program a feeling or compassion, not just yet anyway! So, give power to the people. Let people like ‘C’ have a place in your organisation; if you can give them the computer skills they need to do the job they will probably offer your business a whole lot more in return.