Are you and your organisation ready to take up the educational ‘phenomenon’ that is sweeping around the globe? Social learning is one of those buzz phrases that so many of us seem keen to adopt for fear that missing out would see us finger-pointed into a corner of humiliation.
OK, I’ll be honest with you, social learning is nothing new. In the workplace colleagues have been learning from one another at the drinks machine, break areas, hallways and in meeting rooms from day dot.
However, digital platforms are the thing that are propelling social forward. Twitter is a perfect example of this:
Vicky makes a very good point here; social media gives us an opportunity to connect with people who we may have never met before but may have a raft of knowledge to pass on – yet some of these people could only be a stones throw away from us.
I’m sure many of you know of my admiration for social media and the desire to learn something new. I enjoy learning, yet very little of my schooling is done in what some would see as a working bubble of a 9-5. In fact hardly any of my learning these days is done within a traditional classroom environment and I think this is becoming the general shift for many of us.
It seems that our approach to learning is gradually changing – although some of us may not recognise it just yet. It’s far too easy to highlight to your manager, or your manager to you, that you’ve some personal development that’s required and to put your name forward for a new course. But why? Surely there’s someone across your office, in the next building or working out on site that has the answers to the questions you ask? And why is it we make a habit of going to a recognised trainer or senior colleague? Thom Bartley makes a great point in this post that the knowledge and experience we seek could just as easily be from a new colleague as someone who epitomises a part of the office furniture. So why not go to them – after all most of us use digital networks for referrals in our everyday lives.
Think about your next holiday; do you go straight to the travel agent and go with the first break the advisor suggests? If you’ve not been to the destination before it’s highly unlikely. Chances are you’ll head over to websites such as Trip Advisor to check out the thoughts of like-minded travellers and see what they have to say.
Now, think about your next online purchase from a site such as Amazon. You think you know the product you want but then notice the average rating is less than 3 stars – the likelihood is you’ll not be buying that after all. So instead you look for something rated as 4 or 5 stars, you want products with reviews that match your needs and answer those questions that the product’s details seem to have over-looked.
If you’ve experienced either of these two scenarios then you’ve got the basic concept of how digital social learning can work for you.
Through online communities we can pick and choose what we want to learn and where we go to for that information. We can rate and comment on resources and contribute in determining what’s the most important and effective learning for us. We can add and share the best learning content, we can learn where we want, when we want and at a pace that suits us best.
So, here at Bromford we’re taking the next steps to provide our colleagues with a platform which we believe will help colleagues in their learning. We’re offering a blended approach to their personal development; videos, e-learning, podcasts, how-to-guides – a wide range of styles. And to bring all of this learning together, and for colleagues to share in their experiences, we’ve integrated a social learning community within the site.
The great benefit of a social learning platform is that it organises the learning process by collecting information and making it accessible to all through communities. Once collected and shared the information can be used to determine behavior, establish rankings, popularity, value, usefulness and help shape future learning content.
We all respond to different styles of learning – so what we’re doing with the communities is providing an alternative path to colleagues’ personal development, a platform for sharing and discussing learning and best practice from the people who know our business best; our colleagues.