Hack traditional learning, embrace digital

Hacked

Well hello there, I’m back! Truth is, I’d never really gone away but I had taken a side-step from my blog whilst I reflected on things, re-evaluated and sharpened my saw.

To mark digital learning day I originally wrote this post for our website on behalf of our learning and development team. We are taking steps to hack our education here at Bromford – something 13 year old Logan Laplante talks about brilliantly in this TEDx talk from 2013 (please spare yourself 11 minutes to watch this and be inspired by Logan’s story of why he quit traditional education to be home schooled by his mom.)

The way we deliver our learning to colleagues has gone through some changes, something not everyone reading this will be aware of. Traditionally classroom delivery was favoured but as our organisation has grown the difficulty of achieving this when you have around 1200 employees was becoming more and more apparent.

As digital and social learning grew around us we wanted to piggyback on this opportunity and have a slice of this for ourselves. And Be.Bromford was that very opportunity.

Be.Bromford is our own learning platform that’s built by, and for, our colleagues and their learning journey begins with us way before they’ve even popped on their name badge for the first time!

We give successfully recruited candidates access to our Onboarding site (which sits within Be.Bromford) up to four weeks before their start date and this allows them to see and hear, first hand, what it’s really like to work at Bromford. They will hear from colleagues and senior leaders through video and written article pages, and understand our expectations of them and what it takes to really embrace our special culture.

The Onboarding process does a really good job of speeding up the induction period but what it also does is give these new colleagues an early insight into Be.Bromford and get a feel for how it works and what the navigation feels like. When day one comes around for the colleague they’ll get full access to the rest of the site. From here-in they’ll have access to the rest of the site.

Colleagues will use Be.Bromford to submit their one to one’s and annual reviews and use the site to explore a wealth of articles on various learning topics. We have animated and traditional learning videos, games, resources, screencasts, leadership tools and a social learning community for colleagues to share and support each other with their learning queries and experiences. We’ve also introduced a fantastic new tool called getabstract which helps colleagues find, extract and digest business books’ content in less than 10 minutes.

All of this is helping us to shape and build our next big learning project: something we’re working on we’ve called Job Ready Pathways. These pathways of learning are packaged up for colleagues by job role. It allows new starters to go through all the content they need to get them job ready and prepared to deliver their role and focusses on clarity and consistency for all.

24/7

Be.Bromford is slowly changing colleagues’ behaviours and the way we deliver our learning. We recognise traditional classroom training still has a very key place but what digital learning is doing for Bromford is complimenting the experience. Colleagues can access their pre-learning through Be.Bromford 24/7, share thoughts and ideas, research content and even help write and deliver it for others.

Digital learning for Bromford isn’t about taking anything away from what we currently do it’s about creating more learning opportunities for colleagues. It’s our enabler. It’s our Google.

You can watch our Be.Bromford video by clicking or tapping here.

Are you ready to adopt social learning?

Are you and your organisation ready to take up the educational ‘phenomenon’ that is sweeping around the globe? Social learning is one of those buzz phrases that so many of us seem keen to adopt for fear that missing out would see us finger-pointed into a corner of humiliation.

OK, I’ll be honest with you, social learning is nothing new. In the workplace colleagues have been learning from one another at the drinks machine, break areas, hallways and in meeting rooms from day dot.

However, digital platforms are the thing that are propelling social forward. Twitter is a perfect example of this:

Connections need not be a million miles away.

Connections need not be a million miles away.

Vicky makes a very good point here; social media gives us an opportunity to connect with people who we may have never met before but may have a raft of knowledge to pass on – yet some of these people could only be a stones throw away from us.

I’m sure many of you know of my admiration for social media and the desire to learn something new. I enjoy learning, yet very little of my schooling is done in what some would see as a working bubble of a 9-5. In fact hardly any of my learning these days is done within a traditional classroom environment and I think this is becoming the general shift for many of us.

“The more talented people we have, the more we can accomplish, so we should make a habit of helping one another all of the time.”

It seems that our approach to learning is gradually changing – although some of us may not recognise it just yet. It’s far too easy to highlight to your manager, or your manager to you, that you’ve some personal development that’s required and to put your name forward for a new course. But why? Surely there’s someone across your office, in the next building or working out on site that has the answers to the questions you ask? And why is it we make a habit of going to a recognised trainer or senior colleague? Thom Bartley makes a great point in this post that the knowledge and experience we seek could just as easily be from a new colleague as someone who epitomises a part of the office furniture. So why not go to them – after all most of us use digital networks for referrals in our everyday lives.

Not convinced?

Think about your next holiday; do you go straight to the travel agent and go with the first break the advisor suggests? If you’ve not been to the destination before it’s highly unlikely. Chances are you’ll head over to websites such as Trip Advisor to check out the thoughts of like-minded travellers and see what they have to say.

Now, think about your next online purchase from a site such as Amazon. You think you know the product you want but then notice the average rating is less than 3 stars – the likelihood is you’ll not be buying that after all. So instead you look for something rated as 4 or 5 stars, you want products with reviews that match your needs and answer those questions that the product’s details seem to have over-looked.

If you’ve experienced either of these two scenarios then you’ve got the basic concept of how digital social learning can work for you.

Learning can be delivered in a variety of ways.

Learning can be delivered in a variety of ways.

Through online communities we can pick and choose what we want to learn and where we go to for that information. We can rate and comment on resources and contribute in determining what’s the most important and effective learning for us. We can add and share the best learning content, we can learn where we want, when we want and at a pace that suits us best.

So, here at Bromford we’re taking the next steps to provide our colleagues with a platform which we believe will help colleagues in their learning. We’re offering a blended approach to their personal development; videos, e-learning, podcasts, how-to-guides – a wide range of styles. And to bring all of this learning together, and for colleagues to share in their experiences, we’ve integrated a social learning community within the site.

“One size fits all is great when you’re buying a pair of gloves, but that just doesn’t work for learning.”

The great benefit of a social learning platform is that it organises the learning process by collecting information and making it accessible to all through communities. Once collected and shared the information can be used to determine behavior, establish rankings, popularity, value, usefulness and help shape future learning content.

We all respond to different styles of learning – so what we’re doing with the communities is providing an alternative path to colleagues’ personal development, a platform for sharing and discussing learning and best practice from the people who know our business best; our colleagues.

Tech out the future of Housing!

Future house

Technology is constantly evolving, and at a phenomenal pace. SMS messaging recently celebrated its 20 year anniversary yet it is no longer the primary form of communication through a mobile handset – not now social media has nestled its way into our everyday lives. The television set has been commercially available for almost 90 years but despite our appetite for soaps, films and live sport we are watching less on a traditional set and opting for other devices such as desktop PC’s, mobiles and tablets.

This story on the BBC tells how “Local Authorities had been required by law to provide council housing since 1919” and whilst there is still very much a demand for Social Housing – is the traditional service we once knew evolving into a service that offers more than just ‘Bricks & Mortar’? Here are some of my thoughts:

 

Social Media

Whether you prefer to tweet, like, post, pin, video or get linked in; chances are you are on Social Media and if you are it’s highly likely that people who reside in social housing are too – it’s just what people do these days. Social Media is happening, regardless of your viewpoint, but if you choose not to take part it will still continue to happen – without you! If customers are choosing to express their feelings about your business, positive or otherwise, isn’t it best to have a presence yourself and engage in that conversation? You might just learn a few things along the way too – for me personally, I find a wealth of information through my Twitter and LinkedIn accounts.

 

Self-service

Having the option to self-serve isn’t a new thing. Supermarkets and petrol stations have offered this facility for years and now with touch screens and smartphones in the hands of almost everyone, this drive will naturally gather more momentum over time. But will this catch on in Housing? At Bromford we firmly believe in helping our customers be as self-reliant as they can be which is why we launched our new Deal last year. But when will Housing reach the point that customers can do more for themselves digitally? Customers being able to pay their rent through a mobile device, accessing their statements, obtaining financial advice and support, booking a fuel service and diagnosing their own repairs, I’m sure these are all possible but will we ever truly go mobile with them?

 

Mobile Technology

Mobile technology continues to redefine how people and businesses are interacting with one another. According to this survey, at least 72% of mobile device owners use their devices for browsing or making purchases online. These people are online whilst they are waiting for appointments, watching TV and working yet what surprises me is that some organizations are choosing not to give mobile access to their services. However, there are some companies who are well and truly embracing what mobile technology can offer, like this fantastic project; Shared Walk (which you can read about in this post from Shirley Ayres). And mobile technology is not just for the benefit of the customer. There’s an opportunity here to introduce mobile learning and training for your employees, enhanced system integration so that users can access their desktop whilst they’re visiting customers’ homes, and at some point in the future we could see Google Glass in the workplace – now that would be something!

 

Reward Schemes

Reward schemes could be a great way to increase loyalty and incentivize engagement. Here at Bromford we trialed the government’s Tenant Cashback initiative last year, Sainsbury’s and BP have been connected with Nectar for years, Boots introduced Treat Street recently and Amazon now has Amazon Local. I think we’ve all heard of Groupon and Living Social and have a fair idea of how that works, this is what Groupon’s ‘about’ page says:

Groupon

How good would Social Housing be to offer that kind of experience to its customers in their communities?! Could this be that product that truly enriches the landlord/customer relationship?

 

3D Printing

Printing has, for a long time now, been a taboo in our offices. Many of us even carried taglines such as: “Please don’t print this e-mail unless you really need to” in our email signatures. But 3D Printing would no doubt be a welcomed addition to our work. Although we are still some way off from making this phenomenon both a timely and cost-effective tool, imagine a world of Social Housing where we are able to instantly print those boiler parts we need rather than having to wait for that 7 day turnaround from suppliers? Imagine if we could design and then print that new home your customer is longing for! What if we could print that new body part for that accident prone….OK, you get where I’m going with this!

 

Like I say, these are just a few of my observations and I’m sure many of you have some of your own. Social housing is so much more than just homes that people live in. At Bromford we’re about supporting people, inspiring, and creating opportunities. We’re about changing peoples’ lives for the better!

So where do you see the future of Housing? Where do you see technology playing a part in your workplace? Are there any technological advancement’s that you think would enhance the customer experience? I’d love to hear your thoughts.