In 2001, former mayor of the Ecuador capital city of Quito embarked on an ambitious journey to transform the Andean forests, which had suffered from deforestation for many years, into a global tourist attraction.
As a lover of nature, I recently watched a BBC TV programme with my jaw anchored to the floor. Roque Sevilla, former mayor turned businessman turned environmentalist, shared his personal multi-million dollar project with us; the incredible Mashpi Lodge and Reserve. It’s a striking structure which provides a holiday home for just 42 guests, placing them in the middle of the tropical forest just outside of Quito. It’s constructed almost entirely out of huge glass panes in an attempt to place its visitor’s, as-one, with nature in a way they’re unlikely to have ever experienced before. I was in awe.
As you’d expect, delivering such an ambitious project would never be plain sailing. Roque had several obstacles to overcome, including a machete-wielding local!
Jose was a farmer who lived in the nearby village and farmed in the Mashpi Reserve. He worked for a logging company that had moved into the area in the 1990’s for a lumber concession so spent his days hacking through the dense woodland.
So, how did Roque deal with this? How would you deal with this?!
Roque offered him a job.
Upon meeting Jose for the first time, Roque brought along an orchid expert. It was a brave move. As they talked and walked through the forest, the idea was to re-channel Jose’s thinking; to remove any negative thinking, to re-imagine his surroundings; to really open his eyes and look at the positive things which lay before him – to not only see what good the forest can do for him but what he can do for it.
Jose admitted to never noticing the colourful and fragrant blooms before. He was blinkered, channelling his anger and frustrations at the innocent trees. However, through this intervention, Jose quickly built a trusting relationship with Roque, and now, thanks to this new found knowledge, he quickly took up his offer of employment as Village Chief (that’s a resident tour guide to you and me).
Thriving in his new role, Jose not only welcomes and chaperones guests to the Lodge, he’s now a botanist; cultivating and blooming a personal collection of orchids in the newly developed tourist village.
Mashpi Lodge has firmly inked itself a place in my bucket list, but in reflection I was thinking how much Roque had achieved with Jose and Quito’s wider community.
In some ways, Bromford has its similarities. Our coaching approach allows us to get closer to our communities in ways we’ve never been able to do before. Much like in the case of Jose, if you truly want to make a difference to peoples’ lives you’ve got to get to know the person first; what are their hopes, their dreams, their hurdles and their barriers.
When we recruit we’re looking for the right person, with the right skills – not just for today, but for tomorrow too. We offer a job with a good salary that has an excellent benefits package. We offer excellent in-house training with opportunities to grow and develop. It’s a two way thing; we’ll show what we can offer them – but equally we want to know what they can do for us.
Mashpi Village didn’t just happen overnight. The money helped, of course, but it took time to develop – and by that I don’t just mean physically. The natural habitat and the local community had to be considered and respected. By simply ousting Jose, for example, could’ve had catastrophic consequences. Instead, time was invested into him as a person and because of this both parties reaped the rewards.
So, whether you’re recruiting for a vacancy, coaching someone through life, or building a luxury holiday lodge in the middle of a mountain forest – make sure you take the time to invest in people.