I wonder how many of us could name The Beatles? My guess is that most would name the Fab 4 without breaking a sweat, right? Now, how many of us could reel off our company’s mission statement, vision and values without hesitation? Not so easy is it.
Anybody that follows me on twitter, reads my blog or knows me personally would have almost certainly heard me bang on about the company that I work with and how much I love it! Like The Beatles we’re celebrating our 50th anniversary here at Bromford and it’s been during this milestone that we’ve opted for a cleaner and more leaner approach of inspiring people to be their best.
We’ve ditched the tradition of a mission statement, a blurred vision and an exhaustive list of values. Instead we look for colleagues to work with us who share our newly launched DNA; Be Good, Be Brave, Be Different and Be Commercial, our very own awesome foursome!
Just this week, 6 months since their launch, a number of leaders from across Bromford (including me) were presented with a challenge; to go and investigate our DNA and then feedback to a wider audience what we found. We were asked to visit other teams, see how colleagues are embracing ‘the Be’s’, look at how they are bringing them to life and to, well, Be Nosey!
The day arrived and we had our usual army of tweeters and yammerers (is that the right word, do we even have one yet? If not let’s invent one!), who were on hand to pledge their support and give real-time updates to those who couldn’t be in the room. We were treated to a great variety of presentations ranging from videos to Haiku Decks, a specially built website to a live recording of a podcast! The session was absolutely brilliant; not only did it showcase the wealth of talent we have across Bromford, it also gave us insight into our teams that may have only surfaced previously during lunch breaks and through team meetings.
So for me, someone who relishes a challenge and wanting to #BeBrave and #BeDifferent, I prepared my findings in a unique and inexpensive way. I presented back through our first ever Bromford comic book.
The comic’s content is taken from video screenshots of our HR team’s away day. What really stood out for me is the fun and engaging way in which colleagues were able to represent and demonstrate the respective Be’s from their team’s viewpoint. Inspirational lyrics, poems, amateur dramatics, avatars and future gazing – this team had it all, and don’t forget they were talking about something that had just replaced all that corporate jargon we used to have!
Now, how many of you reading this can honestly say that your mission statement, vision or values truly enable your colleagues to bring them alive in this way? Will they still be circulating like the Beatles are now; 50 years since they formed? We certainly hope that our new approach will stand the test of time and who knows, we could still be talking about our DNA come our 1st century!
If you’re interested in hearing more about our DNA and the #BeNosey challenge, visit our website and keep checking back for updates as they are released.
*Credit for The Beatles image goes to artist Meredith Kresge. Prints are available to buy here.