In less than 3 weeks time there will be some big changes across the UK that will shake-up 1000’s upon 1000’s of people. Sadly I’m not talking about the long-awaited Glastonbury Festival line-up, nor am I talking about One Direction’s 23,000 capacity sell out gig at the O2 Arena in London. It’s of a serious matter that will see the launch of the Bedroom Tax, the first wave of changes brought about by the coalition government’s Welfare Reform.
Tickets for that One Direction gig I mention are selling for around £125 each on eBay. For somebody whose weekly rent is £100, that ticket price is equivalent to an average shortfall of under-occupying by 2 or more bedrooms, in a 5-week calendar month!
I’m no expert on these changes but I was asked recently to deliver a session on Welfare Reform as part of my Leadership journey. It was decided that we would use the time to open this up as part of a wider-discussion, to realise the impact these changes would have on our business, on our teams and most important of all; on our customers.
We could have spent forever discussing all the reasons why these changes are wrong, how sorry we feel for one another and asking the how’s and why’s. But we didn’t. Instead we had a small moment for reflection and spent a large sum of time digesting these changes, checking in with one another’s understanding and looking at the bigger picture implications of all this and what we need to do as a business, as leaders and as individuals to get us through this.
There is so much to absorb in all that is Welfare Reform, the goalposts are forever moving. Only yesterday Inside Housing reported of yet more amends to the Bedroom Tax which has led to planned protests being axed today. But my best guess is that yet more changes will come about as more pressure mounts on Iain Duncan Smith. This piece in the Telegraph included an online poll where over 83% of people felt that the changes were not fair.
So here at Bromford we’re doing our upmost to keep abreast of the changes; we’re forever updating our website; sharing our stories through Social Media channels such as Facebook, Twitter and Yammer; and we’re continually checking in with our customers to gauge their understanding of the changes and the impacts these will have upon their lives.
And I’d like to urge you and your organisation to do the same. The changes are going to happen regardless, we can’t do a lot about that, but we must ensure that our customers and colleagues are kept well informed and supported throughout this. I heard somebody say the other day that they felt there had been more publicity about the Digital TV Switchover than there has for Welfare Reform – and I agree. But could we, as a society, be doing more to change that? With the world going more and more digital and with social media becoming further acceptable in the workplace – do we have good reason not to share in our knowledge? The power of communication is in our hands.